09
User Interviews
30+
Survey Responses
03
Key User
Groups
WhatUp
A multilingual event discovery app for Munich, designed research-first, validated by real users.
Product Overview
Problem Statement
Locals, expats, and students in Munich constantly miss events they'd actually enjoy because event info is scattered, mostly in German, and impossible to personalize. There's no single app that works for someone who just moved to Munich and wants to find a jazz concert in English tonight. WhatUp was designed to fix that.
Role : UX/UI Design, Branding, Research, Prototyping, Testing
AI-assisted: Claude for analysis, ChatGpt and Nanobanana for content
Tools: Figma, FigJam, Notion
Duration: 10 Weeks
Personal Project
Empathize Phase
User Research
I conducted 9 interviews and collected over 30 survey responses. Through analysis, I identified three main user groups that shaped the foundation of the app's design.
Competitive Analysis
Three platforms analyzed. None of them served all three user groups at once.
Empathize Phase
Research Insights
Missed Events Due to Poor Discovery
People often miss events they'd enjoy simply because they didn't know about them in time or couldn't find the info in a language they understand.
Language Barriers Exclude Expats
Expats and tourists feel excluded from local experiences due to language barriers or scattered event information across multiple platforms.
Demand for Personalization
Locals want more personalized recommendations instead of scrolling through generic lists that don't match their interests.
Mobile-First Expectations
Users expect a seamless mobile-first experience. Existing apps focus too heavily on function over user experience.
Define Phase
User Personas
Anna Klein- Local
“I want to feel like I’m discovering the real Munich not just the touristy stuff.”
Pain → Feels overwhelmed by mainstream event spam, hard to find new experiences
Need → Curated recommendations tailored to her interests, clean and intuitive browsing experience
Carlos Vega - Expat
“I’m always looking for fun things to do, but I wish I could just find it all in English..”
Pain → Most event info is in German, FOMO
Need → Multilingual event filters (especially English)
Lisa Novak - Student
“I don’t want to miss fun events just because I didn’t know about them in time!”
Pain → Doesn’t have time to browse long lists
Need → Quickly find what’s happening today or tomorrow
User Flow
Brand Guideline
Font Family
Inter
Regular
The quick brown fox jumps over the lazy dog
Semibold
The quick brown fox jumps over the lazy dog
Type Scale
Title / 32px
Heading
Title / 24px
Subheading
Body / 16px
Body text for reading
#F24B29
PRIMARY
#2968F3
SECONDARY
ABF228
ACCENT
Low- Mid Fidelity Wireframes
Test Phase
Usability Testing
100% of users successfully completed tasks like event searching, saving, sharing, and viewing past tickets.
80% completed the payment process without issues, 20% were confused by the barcode image on the confirmation screen.
Before & After designs
From discovery to booking
seamlessly.
Explore events tailored to your interests, book instantly, and access your ticket in one flow.
Methodology
Conclusion
This case study focused on designing an event discovery and ticketing app that offers users a smooth, intuitive, and engaging experience. Starting from user research and journey mapping to interface design and usability testing, the project evolved based on real feedback.
WhatUp
A multilingual event discovery app for Munich, designed research-first, validated by real users.
Product Overview
Problem Statement
Locals, expats, and students in Munich constantly miss events they'd actually enjoy because event info is scattered, mostly in German, and impossible to personalize. There's no single app that works for someone who just moved to Munich and wants to find a jazz concert in English tonight. WhatUp was designed to fix that.
Role : UX/UI Design, Branding, Research, Prototyping, Testing
AI-assisted: Claude for analysis, ChatGpt and Nanobanana for content
Tools: Figma, FigJam, Notion
Duration: 10 Weeks
Personal Project
01
Empathize
User Research
User Interviews
Competitive Analysis
02
Define
User Persona
Goal Statement
03
Ideate
Brainstorming
User Flow
04
Prototype
Low-Mid Wireframes
Visual Design
Prototype
05
Test
Usability
Testing
Iterations
Empathize Phase
User Research
I conducted 9 interviews and collected over 30 survey responses. Through analysis, I identified three main user groups that shaped the foundation of the app's design.
09
User Interviews
30+
Survey Responses
03
Key User
Groups
Competitive Analysis
Three platforms analyzed. None of them served all three user groups at once.
Empathize Phase
Research Insights
Missed Events Due to Poor Discovery
People often miss events they'd enjoy simply because they didn't know about them in time or couldn't find the info in a language they understand.
Language Barriers Exclude Expats
Expats and tourists feel excluded from local experiences due to language barriers or scattered event information across multiple platforms.
Demand for Personalization
Locals want more personalized recommendations instead of scrolling through generic lists that don't match their interests.
Mobile-First Expectations
Users expect a seamless mobile-first experience. Existing apps focus too heavily on function over user experience.
Define Phase
User Personas
Anna Klein- Local
“I want to feel like I’m discovering the real Munich not just the touristy stuff.”
Pain → Feels overwhelmed by mainstream event spam, hard to find new experiences
Need → Curated recommendations tailored to her interests, clean and intuitive browsing experience
Carlos Vega - Expat
“I’m always looking for fun things to do, but I wish I could just find it all in English..”
Pain → Most event info is in German, FOMO
Need → Multilingual event filters (especially English)
Lisa Novak - Student
“I don’t want to miss fun events just because I didn’t know about them in time!”
Pain → Doesn’t have time to browse long lists
Need → Quickly find what’s happening today or tomorrow
User Flow
research ınsıghts
Brand Guideline
Font Family
Inter
Regular
The quick brown fox jumps over the lazy dog
Semibold
The quick brown fox jumps over the lazy dog
Type Scale
Title / 32px
Heading
Title / 24px
Subheading
Body / 16px
Body text for reading
#F24B29
PRIMARY
#2968F3
SECONDARY
ABF228
ACCENT
Low- Mid Fidelity Wireframes
TEST Phase
Usability Testing
100% of users successfully completed tasks like event searching, saving, sharing, and viewing past tickets.
80% completed the payment process without issues, 20% were confused by the barcode image on the confirmation screen.
Before & After designs
From discovery to booking
seamlessly.
Explore events tailored to your interests, book instantly, and access your ticket in one flow.
Methodology
Conclusion
This case study focused on designing an event discovery and ticketing app that offers users a smooth, intuitive, and engaging experience. Starting from user research and journey mapping to interface design and usability testing, the project evolved based on real feedback.
WhatUp
A multilingual event discovery app for Munich, designed research-first, validated by real users.
Product Overview
Problem Statement
Locals, expats, and students in Munich constantly miss events they'd actually enjoy because event info is scattered, mostly in German, and impossible to personalize. There's no single app that works for someone who just moved to Munich and wants to find a jazz concert in English tonight. WhatUp was designed to fix that.
Role : UX/UI Design, Branding, Research, Prototyping, Testing
AI-assisted: Claude for analysis, ChatGpt and Nanobanana for content
Tools: Figma, FigJam, Notion
Duration: 10 Weeks
Personal Project
01
Empathize
User Research
User Interviews
Competitive Analysis
02
Define
User Persona
Goal Statement
03
Ideate
Brainstorming
User Flow
04
Prototype
Low-Mid Wireframes
Visual Design
Prototype
05
Test
Usability
Testing
Iterations
Empathize Phase
User Research
I conducted 9 interviews and collected over 30 survey responses. Through analysis, I identified three main user groups that shaped the foundation of the app's design.
09
User Interviews
30+
Survey Responses
03
Key User
Groups
Competitive Analysis
Three platforms analyzed. None of them served all three user groups at once.
Empathize Phase
Research Insights
Missed Events Due to Poor Discovery
People often miss events they'd enjoy simply because they didn't know about them in time or couldn't find the info in a language they understand.
Language Barriers Exclude Expats
Expats and tourists feel excluded from local experiences due to language barriers or scattered event information across multiple platforms.
Demand for Personalization
Locals want more personalized recommendations instead of scrolling through generic lists that don't match their interests.
Mobile-First Expectations
Users expect a seamless mobile-first experience. Existing apps focus too heavily on function over user experience.
Define Phase
User Personas
Anna Klein- Local
“I want to feel like I’m discovering the real Munich not just the touristy stuff.”
Pain → Feels overwhelmed by mainstream event spam, hard to find new experiences
Need → Curated recommendations tailored to her interests, clean and intuitive browsing experience
Carlos Vega - Expat
“I’m always looking for fun things to do, but I wish I could just find it all in English..”
Pain → Most event info is in German, FOMO
Need → Multilingual event filters (especially English)
Lisa Novak - Student
“I don’t want to miss fun events just because I didn’t know about them in time!”
Pain → Doesn’t have time to browse long lists
Need → Quickly find what’s happening today or tomorrow
User Flow
research ınsıghts
Brand Guideline
Font Family
Inter
Regular
The quick brown fox jumps over the lazy dog
Semibold
The quick brown fox jumps over the lazy dog
Type Scale
Title / 32px
Heading
Title / 24px
Subheading
Body / 16px
Body text for reading
#F24B29
PRIMARY
#2968F3
SECONDARY
ABF228
ACCENT
Low- Mid Fidelity Wireframes
TEST Phase
Usability Testing
100% of users successfully completed tasks like event searching, saving, sharing, and viewing past tickets.
80% completed the payment process without issues, 20% were confused by the barcode image on the confirmation screen.
Before & After designs
From discovery to booking
seamlessly.
Explore events tailored to your interests, book instantly, and access your ticket in one flow.
Methodology
Conclusion
This case study focused on designing an event discovery and ticketing app that offers users a smooth, intuitive, and engaging experience. Starting from user research and journey mapping to interface design and usability testing, the project evolved based on real feedback.